Big Tex Gym
THE SITUATION
A decade-old site with a maze of navigation links
A decade-old site with a maze of navigation links
Big Tex Gym has been an Austin institution since 2015. Rob and Esther built something real, a place where pro-level powerlifters, bodybuilders and other athletes and first-time members train side by side, and nobody makes you feel like you don't belong.
Their website hadn't kept up. Another agency built it over a decade ago and owned the DNS. Every update was a support ticket and a wait. Time-sensitive events couldn't go live on short notice. The design was stuck in 2015: overlapping images, a sticky testimonial widget that followed you across every page and blocked content, too many nav links to count.
Then their YouTube channel: years of gym culture, events, and training content got banned without warning. No appeal. No explanation. Gone. They didn't own their platform. They didn't own their narrative. That had to change.
Big Tex Gym has been an Austin institution since 2015. Rob and Esther built something real, a place where pro-level powerlifters, bodybuilders and other athletes and first-time members train side by side, and nobody makes you feel like you don't belong.
Their website hadn't kept up. Another agency built it over a decade ago and owned the DNS. Every update was a support ticket and a wait. Time-sensitive events couldn't go live on short notice. The design was stuck in 2015: overlapping images, a sticky testimonial widget that followed you across every page and blocked content, too many nav links to count.
Then their YouTube channel: years of gym culture, events, and training content got banned without warning. No appeal. No explanation. Gone. They didn't own their platform. They didn't own their narrative. That had to change.
WHAT WE DID
Full Momentum build.
Everything owned by them this time.
New website site from the ground up in under 30 days. Custom CMS for events, blog, trainers, partners, and vendors. Thirteen pages built and QA'd before launch with no placeholder content, no "we'll fix it later."
Monthly managed retainer means Rob and Esther never wait on a vendor again. Events go live in minutes. Blog posts are published on their schedule, on their platform, by their team. The site Big Tex Gym always deserved.
The design became the benchmark. When their sister gym, Iron Forge Gym in Round Rock, TX, needed a new site, Big Tex was the reference point.
New website site from the ground up in under 30 days. Custom CMS for events, blog, trainers, partners, and vendors. Thirteen pages built and QA'd before launch with no placeholder content, no "we'll fix it later."
Monthly managed retainer means Rob and Esther never wait on a vendor again. Events go live in minutes. Blog posts are published on their schedule, on their platform, by their team. The site Big Tex Gym always deserved.
PLANNING
We assessed the situation and made a game plan
We assessed the situation and made a game plan
01 - A BEEFY BLOG
01 - A BEEFY BLOG
They own their content now.
They own their content now.
After the YouTube ban, this was personal. Big Tex Gym lost years of content to a platform decision they had zero control over.
Their new blog is fully CMS-driven: rich text body, category tags (Training, Nutrition, Recovery, Events), related articles logic, and author attribution so trainers can publish under their own name. Every article is an SEO asset Big Tex owns outright. No algorithm can take it away.
After the YouTube ban, this was personal. Big Tex Gym lost years of content to a platform decision they had zero control over.
Their new blog is fully CMS-driven: rich text body, category tags (Training, Nutrition, Recovery, Events), related articles logic, and author attribution so trainers can publish under their own name. Every article is an SEO asset Big Tex owns outright. No algorithm can take it away.
After the YouTube ban, this was personal. Big Tex Gym lost years of content to a platform decision they had zero control over.
Their new blog is fully CMS-driven: rich text body, category tags (Training, Nutrition, Recovery, Events), related articles logic, and author attribution so trainers can publish under their own name. Every article is an SEO asset Big Tex owns outright. No algorithm can take it away.
02 - AN EVENTS SYSTEM
02 - AN EVENTS SYSTEM
Events that move as fast as they do.
Events that move as fast as they do.
Big Tex runs serious competitions and community events all the time. The old site couldn't keep up. By the time an update got posted, the window had passed. The owners relied on social media to get the word out there of any new event and the website quickly became outdated and unreliable.
Their new events system has a custom CMS with automatic upcoming/past state logic. Upcoming events get a countdown timer, athlete registration links, a live stream button, and a custom email capture built in. Once the event is over, the page flips to a "recap view" with a story about how everything went down, photographer gallery links, and key highlights.
Any new events are posted within minutes. No tickets. No waiting. No invoices, because they're on a Monthly Managed plan with InHaus.
After the YouTube ban, this was personal. Big Tex Gym lost years of content to a platform decision they had zero control over.
Their new blog is fully CMS-driven: rich text body, category tags (Training, Nutrition, Recovery, Events), related articles logic, and author attribution so trainers can publish under their own name. Every article is an SEO asset Big Tex owns outright. No algorithm can take it away.
Big Tex runs serious competitions and community events all the time. The old site couldn't keep up. By the time an update got posted, the window had passed. The owners relied on social media to get the word out there of any new event and the website quickly became outdated and unreliable.
Their new events system has a custom CMS with automatic upcoming/past state logic. Upcoming events get a countdown timer, athlete registration links, a live stream button, and a custom email capture built in. Once the event is over, the page flips to a "recap view" with a story about how everything went down, photographer gallery links, and key highlights.
Any new events are posted within minutes. No tickets. No waiting. No invoices, because they're on a Monthly Managed plan with InHaus.
03 - A TRAINER SHOWCASE
03 - A TRAINER SHOWCASE
Trainers that sell themselves.
Trainers that sell themselves.
The old site barely mentioned trainers. The new Trainers page gives each one a proper profile: specialty, bio, and social links.
On mobile, it works like a sports card flip: tap to read their story and follow them. Trainers love it because it gives them visibility they didn't have before, which gives them a reason to drive traffic back to the site: a mutual win.
The old site barely mentioned trainers. The new Trainers page gives each one a proper profile: specialty, bio, and social links.
On mobile, it works like a sports card flip: tap to read their story and follow them. Trainers love it because it gives them visibility they didn't have before, which gives them a reason to drive traffic back to the site: a mutual win.
The old site barely mentioned trainers. The new Trainers page gives each one a proper profile: specialty, bio, and social links.
On mobile, it works like a sports card flip: tap to read their story and follow them. Trainers love it because it gives them visibility they didn't have before, which gives them a reason to drive traffic back to the site: a mutual win.
04 - A SHOP PAGE
04 - A SHOP PAGE
A shop worth browsing.
A shop worth browsing.
The old shop page felt like an afterthought. A few links. A subtle suggestion to “check out the shop.” But nothing that actually showcased their branded merch or in-gym retail.
The new Shop page is built for conversion.
The merch section features real gym members as models inside a custom carousel. The RP Strength partnership has its own featured section, complete with app benefits, video content, performance stats, and a BTG-exclusive affiliate discount link. The in-gym retail section uses a custom scroll animation where products burst out of a gym bag as you move down the page.
Instead of quietly saying, "You can check out our shop…if you want," the new Shop page turns merchandise, retail, and affiliate partnerships into a real revenue-driving part of the business.
The old shop page felt like an afterthought. A few links. A subtle suggestion to “check out the shop.” But nothing that actually showcased their branded merch or in-gym retail.
The new Shop page is built for conversion.
The merch section features real gym members as models inside a custom carousel. The RP Strength partnership has its own featured section, complete with app benefits, video content, performance stats, and a BTG-exclusive affiliate discount link. The in-gym retail section uses a custom scroll animation where products burst out of a gym bag as you move down the page.
Instead of quietly saying, "You can check out our shop…if you want," the new Shop page turns merchandise, retail, and affiliate partnerships into a real revenue-driving part of the business.
The old shop page felt like an afterthought. A few links. A subtle suggestion to “check out the shop.” But nothing that actually showcased their branded merch or in-gym retail.
The new Shop page is built for conversion.
The merch section features real gym members as models inside a custom carousel. The RP Strength partnership has its own featured section, complete with app benefits, video content, performance stats, and a BTG-exclusive affiliate discount link. The in-gym retail section uses a custom scroll animation where products burst out of a gym bag as you move down the page.
Instead of quietly saying, "You can check out our shop…if you want," the new Shop page turns merchandise, retail, and affiliate partnerships into a real revenue-driving part of the business.
05 - AN ABOUT PAGE
05 - AN ABOUT PAGE
The About page did the heavy lifting.
The About page did the heavy lifting.
This was the most important page to get right. Big Tex has a dual identity most people get wrong: lead with "hardcore gym" and you lose newcomers. Lead with "welcoming community" and serious athletes may think this softens the image.
The new About page earns both. A Chad Kroeger meme opener to set the tone. An Austin Fitness Community podcast embed for origin credibility. A 13-node custom scroll timeline of every milestone since 2015. The page bridges the gap between two seemingly different ideas, harmoniously.
This was the most important page to get right. Big Tex has a dual identity most people get wrong: lead with "hardcore gym" and you lose newcomers. Lead with "welcoming community" and serious athletes may think this softens the image.
The About page earns both. A Chad Kroeger meme opener to set the tone. An Austin Fitness Community podcast embed for origin credibility. A 13-node custom scroll timeline of every milestone since 2015. The page bridges the gap between two seemingly different ideas, harmoniously.
This was the most important page to get right. Big Tex has a dual identity most people get wrong: lead with "hardcore gym" and you lose newcomers. Lead with "welcoming community" and serious athletes may think this softens the image.
The new About page earns both. A Chad Kroeger meme opener to set the tone. An Austin Fitness Community podcast embed for origin credibility. A 13-node custom scroll timeline of every milestone since 2015. The page bridges the gap between two seemingly different ideas, harmoniously.
WHAT THEY SAID
You absolutely crushed it. What made this different is you actually researched who we are, how we operate, and the culture behind Big Tex Gym. You didn't just ask a million questions and miss the vision — you understood it and brought it to life. Best website experience I've had in 20 years. Anyone who needs a website built should use her.
Rob Impastato
Owner, Big Tex Gym — Austin, TX
BIG TEX GYM HIT NEW PRS
THE WRAP UP
We raised the bar across the entire brand
We raised the bar across the entire brand
No placeholder content. No "we'll fix it later."
Every page QA'd by a veteran engineer before going live.
The site launched with a CMS-powered Events and Blog systems, comprehensive trainer profiles, a sleek-looking shop, and a custom email capture component on every event page.
Rob called it the best website experience he'd had in 20 years.
Then he started telling everyone he knew.
No placeholder content. No "we'll fix it later."
Every page QA'd by a veteran engineer before going live.
The site launched with a CMS-powered Events and Blog systems, comprehensive trainer profiles, a sleek-looking shop, and a custom email capture component on every event page.
Rob called it the best website experience he'd had in 20 years.
Then he started telling everyone he knew.